千朵
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2024年，中国汽车市场硝烟弥漫，豪华品牌宝马因i3车型价格“先涨后跌”的操作被推上风口浪尖。从年初的“降价换销量”，到年中宣布“退出价格战”，再到9月宝马i3以18万元低价“光速回归”，这场反复横跳的价格策略不仅暴露了宝马的被动处境，更折射出中国新能源市场格局的剧变。
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