电车盘官
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常听到大家评论说某某车企不懂营销，最后落到内部往往怪罪到负责品牌老大的身上。但是最近越发觉得只有老板才能拯救营销。比如，通用去年就召集一批一批的品牌广告比稿，一个一个的 idea，在我看来都不如「一口价」的营销策略。但是一口价，是品牌代理公司/品牌老大能提出来的嘛，可以讨论。
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